How to Develop a Betting App Like Unibet?

The online gambling sector is witnessing remarkable expansion, fueled by the widespread use of mobile devices and the growing acceptance of online betting in numerous areas. With global sports betting revenue projected to exceed $155 billion by 2024, entrepreneurs and technology startups are eager to take advantage of this burgeoning market. Among the leading entities in the betting industry is Unibet, a reputable brand with millions of users worldwide. 

Renowned for its intuitive interface, strong security measures, and diverse betting options, Unibet has set a standard for modern betting applications. Its success is founded on providing a smooth experience that appeals to both new and seasoned bettors. The appetite for betting applications continues to grow, as users demand immediate access to live betting, sports analytics, and up-to-date odds via their smartphones. 

This increase presents a significant opportunity for companies aiming to create a competitive and feature-rich betting application. In this article, we will examine the comprehensive process of developing a betting app like Unibet, covering aspects from market analysis and licensing to UI/UX design, development, and monetization strategies.

Current Market Overview Unibet App

As of 2025, Unibet, a prominent brand under the Kindred Group, maintains a significant presence in the European online gambling market, with an annual revenue estimated between $50 million and $75 million. The Unibet app continues to offer a comprehensive suite of services, including sports betting, casino games, poker, and bingo, catering to a diverse user base across regulated markets.

However, Unibet has strategically withdrawn from the North American market, completing its exit by mid-2024 due to intense competition and challenges in achieving sustainable profitability. This move allows Unibet to concentrate resources on its core markets in Europe, where it continues to innovate and expand its offerings.

The global sports betting industry is projected to grow from $114.2 billion in 2024 to $124.39 billion in 2025, reflecting a compound annual growth rate (CAGR) of 8.9%. Unibet’s focus on regulated European markets positions it well to capitalize on this growth, leveraging its robust platform and commitment to responsible gambling practices.The Business Research Company

How You Can Earn by Developing a Betting App Like Unibet

Developing a betting app like Unibet isn’t just about creating a functional platform—it’s a powerful business opportunity with multiple revenue streams. Whether you’re launching your own brand or offering a white-label solution, there are several ways to monetize your sports betting app and generate long-term profits.

1. Betting Margins (House Edge)

The most direct form of revenue is the betting margin or house edge. By setting odds slightly in your favor, you ensure that, over time, your platform earns a predictable percentage from every wager placed. This is the same model that platforms like Unibet use to generate billions annually.

For example, if a fair game has a 50/50 chance, you might offer odds that reflect a 48/52 chance, subtly tilting the math in your favor without impacting user experience.

2. Commissions on Winnings

You can also charge a commission or handling fee on player winnings or high-volume bets. While not always used in standard sports betting, this model works well in P2P (peer-to-peer) platforms, tournaments, or exchange-based betting formats.

3. In-App Advertisements

If your platform gains enough traffic, you can monetize through in-app ads, sponsored odds boosts, or affiliate placements. Partnering with brands related to sports, gaming, or fintech can open up passive revenue channels.

Just be cautious—ads should never compromise the betting experience or distract users during live events.

4. Subscription & VIP Memberships

Offering a premium tier can create a steady revenue stream while adding value for high rollers and serious bettors. Benefits can include:

• Lower commission fees

• Faster payouts

• Exclusive betting tips

• Higher withdrawal limits

• Access to VIP-only promotions
  

This model is commonly used in Unibet clone development projects targeting elite bettors.

5. White-Label Licensing

If you’re a developer or entrepreneur who builds a white-label version of a sports betting app like Unibet, you can license your platform to other businesses. This B2B model lets you earn through:

• Initial setup and customization fees

• Monthly/annual licensing fees

• Revenue-sharing agreements
  

It’s a great way to scale your technology without having to acquire users yourself.

6. Affiliate Programs & Partnerships

Affiliate marketing is another strong income stream. Create a network of referral partners, influencers, and sports content creators who drive traffic to your app in exchange for a cut of user sign-ups or revenue.

Key Features of a Betting App Like Unibet

To develop a betting app like Unibet, it’s crucial to integrate the right set of features that not only ensure a seamless user experience but also comply with industry standards. A successful Unibet clone development project must cover everything from user onboarding to backend administration. Below are the core features that define a competitive betting application:

1. User Registration & Verification (KYC Process)

The onboarding process should be simple, secure, and fully compliant. Users must be able to register using email, phone, or social logins. Once registered, the app should trigger a Know Your Customer (KYC) process that verifies identity through official documents like passports or utility bills.

This step is essential not just for security but also to comply with regulatory requirements in most jurisdictions. Fast and smooth KYC workflows improve trust and reduce drop-off rates.

2. Betting Markets & Odds

One of the standout features of Unibet is its vast selection of betting markets, including:

• Popular sports (football, basketball, cricket, etc.)

• Live betting options with dynamic odds

• Virtual sports and eSports

• Casino games and poker
  

To develop a betting app like Unibet, it’s essential to offer competitive and real-time odds, powered by reliable odds providers or custom algorithms. Giving users access to a wide variety of events boosts engagement and user satisfaction.

3. Live Streaming & In-Play Betting

Live features significantly enhance the user experience. Allow users to watch matches in real-time and place bets as the action unfolds. These features require a robust tech infrastructure that can handle high volumes of traffic with low latency.

In-play betting is a major differentiator for a Unibet clone, offering higher engagement and better monetization opportunities.

4. Payment Gateways

Offer secure, fast, and flexible payment options to cater to global users. A modern betting app should support:

• Credit and debit cards (Visa, MasterCard)

• E-wallets (PayPal, Skrill, Neteller)

• Cryptocurrencies (Bitcoin, Ethereum) for regions with relaxed regulations
  

Multi-currency support and instant withdrawals improve user trust and satisfaction.

5. Bonuses & Promotions

To attract and retain users, your app should include a dedicated Bonuses & Promotions section featuring:

• Welcome offers

• Free bets

• Referral bonuses

• Loyalty programs and VIP rewards
  

These incentives are a proven strategy in Unibet clone development for increasing user acquisition and lifetime value.

6. Customer Support

Responsive and accessible customer support is vital for building long-term user relationships. Your app should offer:

• 24/7 live chat

• Email ticketing system

• Detailed FAQ section
  

AI-powered chatbots can be used for handling basic queries, while human agents tackle more complex issues.

7. Admin Panel

Behind every great betting app is a powerful admin dashboard that allows you to:

• Manage users and monitor betting activity

• Detect fraudulent behavior using AI tools

• Access detailed analytics and performance reports

• Customize odds, offers, and content in real time
  

This backend control is key to running a smooth and secure betting operation.

Technology Stack for Betting App Development

Building a high-performance sports betting app like Unibet requires choosing the right technology stack. Your app must be fast, secure, scalable, and compatible with various platforms. Whether you’re starting from scratch or investing in Unibet clone development, this section breaks down the essential technologies you need across the frontend, backend, database, APIs, and security layers.

Frontend: React Native & Flutter for Cross-Platform Apps

To provide a consistent user experience across both Android and iOS, cross-platform development frameworks are ideal. Two of the most popular choices are:

• React Native: Developed by Facebook, React Native enables faster development with reusable code components, rich UI libraries, and strong community support. It’s a great choice for apps that need frequent updates and real-time data rendering.

• Flutter: Powered by Google, Flutter uses Dart language and is known for creating high-performance apps with smooth animations and native-like performance. It’s particularly suitable for betting apps that require real-time odds updates and interactive elements.
  

Both frameworks allow you to reduce time-to-market and maintain one codebase, making them efficient for Unibet clone development.

Backend: Node.js & Python (Django/Flask)

The backend is the brain of your application—it handles business logic, data management, and user interactions. Reliable backend frameworks for a sports betting app like Unibet include:

• Node.js: Ideal for handling thousands of real-time users and live betting events. Node.js offers non-blocking I/O and is highly scalable, making it perfect for applications that require speed and concurrency.

• Python (Django or Flask): Known for its simplicity and powerful libraries, Python is great for implementing secure APIs, payment systems, and KYC verification. Django is a full-fledged framework with built-in features, while Flask offers more flexibility for microservices.
  

A robust backend ensures your app runs smoothly under pressure—especially during major sports events when user activity peaks.

Database: PostgreSQL & MongoDB

Data storage is critical in a betting app for managing user data, bets, odds, transaction histories, and more. Two common choices are:

• PostgreSQL: A powerful open-source relational database that supports complex queries, triggers, and stored procedures. It’s highly reliable for storing transactional and structured data such as user accounts and payment records.

• MongoDB: A NoSQL database that handles unstructured data efficiently, making it perfect for storing flexible betting histories, logs, and user preferences.
  

Using a combination of these databases (SQL + NoSQL) provides a scalable and flexible data layer for your app.

APIs for Odds & Live Data: Betfair, Sportradar, OddsAPI

Real-time odds and live sports data are the lifeline of a sports betting app like Unibet. Instead of building everything from scratch, integrating external APIs gives you access to reliable and updated information. Top API providers include:

• Betfair API: Offers live odds, betting markets, and event results from one of the world’s largest betting exchanges.

• Sportradar: Supplies detailed sports data, including match stats, live scores, schedules, and player analytics.

• OddsAPI: Aggregates odds data from multiple bookmakers, making it easy to offer competitive betting options in real time.
  

These APIs help you stay competitive and provide users with a seamless, data-rich experience.

Security: SSL Encryption, 2FA, Fraud Prevention Tools

Security is non-negotiable in online betting. Your app handles sensitive data, financial transactions, and user identities. To ensure a safe and compliant environment, implement:

• SSL Encryption: Encrypts all data in transit, protecting user information from interception.

• Two-Factor Authentication (2FA): Adds an extra layer of login security using OTPs or authentication apps.

• Fraud Prevention Tools: Use AI or third-party solutions to detect abnormal betting patterns, account takeovers, and money laundering attempts.
  

For Unibet clone development, maintaining strong security protocols not only builds trust but also keeps you compliant with global regulatory standards like GDPR, PCI-DSS, and AML laws.

Steps to Develop a Betting App Like Unibet

If you’re looking to develop a betting app like Unibet, you need a structured, strategic roadmap that takes you from idea to launch. A professional and legally compliant app can only be built with the right planning, development practices, and post-launch strategy. Whether you aim to enter the market with a new brand or build a sports betting app like Unibet under a white-label solution, the steps below outline your journey.

Step 1: Define Your Business Model (B2C, B2B, White-Label)

Before writing a single line of code, define the business model that best suits your goals:

• B2C (Business-to-Consumer): You own and operate the platform, offering betting services directly to users. This gives you full control over branding, marketing, and revenue but also requires full licensing and ongoing compliance.

• B2B (Business-to-Business): You develop the platform and license it to other operators. Ideal for software providers or startups focusing on technology rather than direct customer acquisition.

• White-Label Solution: A pre-built platform that can be rebranded and launched quickly. While it reduces development time and cost, it often comes with limitations in customization and scalability.
  

Your chosen model will influence everything from technology stack to legal requirements and marketing strategy.

Step 2: UI/UX Design (Mobile-First Approach)

A sports betting app like Unibet needs a sleek, responsive, and intuitive user interface. Since a majority of users will access the app from mobile devices, a mobile-first design is essential. The UI/UX process includes:

• Wireframing and prototyping betting workflows

• Designing intuitive navigation (events, markets, bet slips)

• Creating a high-contrast, clean visual design for readability

• Ensuring ADA compliance and accessibility
  

An excellent UI/UX keeps users engaged, reduces bounce rates, and increases the chances of repeat betting activity.

Step 3: Backend & Frontend Development

This is where your app starts to come to life. Development is usually divided into two parts:

• Frontend Development: Build the user interface using React Native or Flutter for cross-platform functionality. Ensure fast loading times and smooth user transitions between screens.

• Backend Development: Implement core functionalities such as user authentication, wallet management, odds processing, event scheduling, and bet resolution using frameworks like Node.js or Django.
  

APIs, user data, and real-time betting logs are handled here, making this one of the most complex yet crucial stages of app development.

Step 4: Integrate Payment Gateways & Betting APIs

To build a sports betting app like Unibet, real-time data and seamless financial transactions are non-negotiable. This step includes:

• Payment Gateway Integration: Add popular and secure payment options like credit cards, PayPal, Neteller, and cryptocurrency wallets. Support for fast withdrawals is key to user satisfaction.

• Betting $ odds APIs: To deliver a seamless and engaging betting experience, integrating your platform with a reliable sports betting API provider is essential. Services like Sportradar, Betfair, and OddsAPI offer access to accurate, real-time sports data including live scores, pre-match and in-play odds, team statistics, and event schedules. These APIs allow you to offer dynamic betting markets, live match feeds, and instant odds updates—key features that users expect in a modern sports betting app. 

This step ensures that your app operates with high reliability and keeps users engaged with up-to-the-second betting information.

Step 5: Testing (QA, Security Checks, Load Testing)

Thorough quality assurance (QA) and testing prevent future issues and ensure your platform is stable, secure, and user-friendly. This phase includes:

• Functional Testing: Verifies all features work as expected, including placing bets, withdrawing funds, and account management.

• Security Testing: Checks for vulnerabilities in the system—especially in user authentication, data encryption, and payment processing.

• Load Testing: Simulates high-traffic scenarios to ensure the app can handle thousands of concurrent users during peak events.
  

Skipping this stage can lead to crashes, security breaches, and negative user reviews—so invest wisely here.

Step 6: Launch & Marketing Strategy

Once the app is tested and approved, it’s time to go live—but success doesn’t end at launch. A well-thought-out marketing strategy is essential to drive traffic and sign-ups. This includes:

• App Store Optimization (ASO) for visibility on iOS and Android

• Social media campaigns targeting betting communities

• Affiliate partnerships with sports influencers and tipsters

• SEO content (like this blog!) to build organic traffic

• Email and push notification campaigns to boost user engagement
  

Also, consider offering welcome bonuses and referral rewards during launch to increase early adoption. Each step in the development process is crucial for building a competitive and compliant betting platform. Whether you’re starting a new brand or investing in Unibet clone development, following this roadmap will help you avoid costly mistakes and deliver a winning product.

Challenges in Betting App Development

While the idea of launching a sports betting app like Unibet may seem highly lucrative, it also comes with a unique set of challenges. From navigating legal red tape to managing financial risks and standing out in a saturated market, these obstacles require careful planning and expert execution—especially if you’re considering Unibet clone development. Here are the biggest challenges you need to prepare for:

1. Legal Restrictions in Different Countries

Online gambling laws vary dramatically by country—and even by region within countries. What’s legal in the UK or Malta may be strictly prohibited in places like the UAE, India, or parts of the U.S.

You must:

• Obtain the correct licenses from regulatory bodies (like UKGC, MGA, Curacao)

• Geo-block restricted regions to comply with local laws

• Understand local tax structures and advertising restrictions
  

Ignoring these rules can result in massive fines, shutdowns, or getting blacklisted from app stores.

2. Fraud & Chargeback Risks

Online betting apps are high-risk targets for fraudulent activity. Common threats include:

• Fake user accounts used for bonus abuse or money laundering

• Chargeback scams, where users dispute legitimate transactions

• Identity theft during KYC verification
  

To prevent these, you’ll need robust fraud detection systems, AI-driven risk assessment tools, and secure KYC/AML integrations. Ensuring PCI DSS compliance for all payment processes is also critical.

3. High Competition in the Betting Market

The online betting market is highly saturated with major players like Unibet, Bet365, DraftKings, and FanDuel already dominating user attention. To develop a betting app like Unibet that actually stands out, you need:

• A unique value proposition (e.g., niche sports, social betting features, better UX)

• Aggressive marketing strategies and welcome offers

• Continuous feature innovation and reliability at scale
  

Without differentiation and strategic marketing, your app risks getting lost in the crowd—even if the tech is solid.

How Much Does It Cost to Develop a Betting App Like Unibet?

The cost to build a betting app like Unibet can vary significantly depending on the features, platform compatibility, tech stack, and compliance requirements. On average, a basic version with essential betting functionalities, user registration, odds integration, and payment gateways can start around $10,000 to $30,000. 

However, if you’re planning to make an app like Unibet with advanced features such as live streaming, real-time odds, multi-currency support, in-app chat, robust admin panel, and high-end security measures, the cost can easily range from $20,000 to $100,000 or more. Factors like the choice between native vs. cross-platform development, integration of third-party APIs, and obtaining international gambling licenses also influence the final budget. Additionally, post-launch expenses such as server maintenance, customer support, marketing, and regular updates must be considered for long-term success.

Why Invest in Unibet Betting App Development?

Investing in Unibet betting app development is a smart move for entrepreneurs looking to enter a high-growth, high-demand industry. With the global online gambling market projected to surpass $160 billion by 2026, launching a sports betting app like Unibet positions you to tap into a loyal and active user base. 

Unibet’s success proves the potential of combining intuitive UX, wide-ranging betting markets, and strong compliance standards. By creating your own version—either through custom development or a white-label Unibet clone—you gain access to multiple monetization opportunities, from betting margins to premium memberships and affiliate partnerships. With the right technology partner and a market-specific strategy, your investment can deliver strong returns in one of the fastest-growing digital industries.

Why Choose Innosoft UAE for Unibet Clone App Development

If you’re looking to develop a betting app like Unibet, choosing the right development partner can make or break your project. Innosoft UAE stands out as a trusted name in iGaming and sports betting software development company, offering end-to-end solutions that are secure, scalable, and fully customized to your business needs. With a deep understanding of international compliance standards, advanced technologies, and real-time betting integrations, Innosoft is the ideal partner for building a world-class Unibet clone app.

Why Innosoft UAE?

• 🎯 Domain Expertise in iGaming
  Innosoft UAE specializes in betting and casino platforms, with years of experience delivering complex, regulation-compliant apps for global clients.

• 📱 Mobile-First, Cross-Platform Development
  Whether you need native apps or cross-platform solutions using React Native or Flutter, Innosoft ensures your betting app works flawlessly across devices.

• 🔐 Strong Focus on Security & Compliance
  The team follows industry best practices for data protection, including SSL encryption, 2FA, GDPR, KYC, and AML compliance—crucial for any betting platform.

• 📊 Feature-Rich Admin Dashboard
  Get complete control over user management, odds settings, bonus campaigns, and analytics with a powerful, easy-to-use admin panel.

• 📡 Integration with Leading Betting APIs
  Seamlessly connect your app to global odds providers like Sportradar, Betfair, or OddsAPI for accurate and real-time sports data.

• 💼 Flexible Engagement Models
  Whether you’re a startup or an enterprise, Innosoft offers custom, white-label, and B2B solutions tailored to your budget and timeline.

• 🌍 Global Delivery with Local Support
  With a base in the UAE and a global client footprint, Innosoft combines international standards with regional expertise.

Choosing Innosoft UAE for your Unibet clone app development gives you the advantage of experience, innovation, and complete reliability. Partner with a team that understands the iGaming space and is committed to delivering results that match your vision.

Conclusion

Developing a successful betting app like Unibet requires more than just a great idea—it demands strategic planning, legal compliance, technical excellence, and a deep understanding of your target audience. From conducting market research and integrating real-time data APIs to implementing secure payment gateways and launching with a powerful marketing plan, each step plays a vital role in building a competitive platform.

One of the most important decisions you’ll make is choosing the right development partner. An experienced team can guide you through the complex regulatory landscape, ensure your app is scalable and secure, and help you stand out in a saturated betting market. Whether you’re going for a custom build or considering Unibet clone development, partnering with a skilled agency or development team is crucial to avoid costly mistakes and speed up time-to-market.